Section B- Film Marketing

Section B- Question 2
What methods does film marketing use to make its products appeal to its audiences? 
refer to "I Daniel Blake". 

In the film poster a lot of reviews have been placed in the background to almost completely fill it. This is to interest the audience as they will see a lot of good reviews and instantly think it is a good film worth watching.
The use of five stars in all of the reviews further convinces the audience to watch the film, as it is indicating that it has high market quality and has had very positive feedback on all of its audiences.

The main character, Daniel, isn't in centre frame. The fact that he is in the right corner expresses to the viewers that he isn't very powerful even if he has his fist clenched in the air. This symbolises he could be fighting for power or trying to reach somewhere in society, with his viewpoints and opinions.

The film poster has very dark and low-lit colours which could symbolise underlying sadness. This allows the audience to foreshadow that it may not be a very happy film. The blank background behind the reviews appears quite grim, contrasting majorly with the good reviews which give it an uplifting feel.

Daniel's facial expression is almost emotionless, but also a little sad which makes the audience more intrigued in who he is and want to watch the film to discover what will happen. His mouth is frowning and he looks disappointed as he looks directly towards the audience, with eye contact in centre screen.

There is a lot of red and black in the font and background, possibly symbolising danger, blood or death. In this case I don't think the red would symbolise love or romance as it is too darkly lit, but it may show underlying love or feelings which cannot be exposed.

The director is Ken Loach who has a socially critical directing style and socialist ideals which are evident in his films in his treatment of social issues such as poverty, homelessness and labour rights.
This would already give the audience an indication or expectation as to what sort of film he would have produced before they have even watched it.

In the left hand corner it can be clearly seen that the film is not recommended for anyone under the age of 15 based on the subject matter of the film, as it is based on labour rights which most people at such a young age wouldn't understand. This shows that the film is going to involve quite critical, social views in society.







expert reviews
market quality
use of stars

Brief 1: television

An independent film, movie, indie film or indie movie, is a feature film or short film that is produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies. 

Statement of aims

STATEMENT OF AIMS : BAND 5

An excellent, highly detailed, statement of consistently relevant aims and
intentions that clearly responds to the brief, targets the intended audience and
reflects the specified industry context such as specified record label/tv channel
through a coherent concept for interrelated products

 The aims and intentions demonstrate a plan for thorough and sustained use of
appropriate codes and conventions for both products

 Excellent evidence of application of knowledge and understanding of the
theoretical framework of media through sustained use of highly appropriate
subject-specific terminology

Statement Of Aims:

My television programme is going to be a comedy about two married couples who decide to start secretly seeing each other's partners. 
Each marriage continues to go well without anyone mentioning the infidelity, despite the overwhelming, crazy events that happen throughout the programme. 

It is a comedy drama which attracts audiences of all ages, this is because it is very humorous and most age groups enjoy a laugh during a programme, this allows me to target an audience of people from ages 30 to 49 which would be considered 'reformers' or 'explorers'.  

The programme has many parts which relate to the everyday life of people over their 20's, in the style of living which the characters have.

Many people in the audience could also relate to the infidelity going on in the programme as they may have also experienced it in a past or current relationship, creating a greater interest for many people whilst watching. 

The characters in my programme are university students in their early twenties. They are average middle-class couples with rich parents who have a decent amount of money and live in nice houses in Kensington, London. 

The actors I am going to use are going to be around 17 to 18 years old, though I am going to work closely with the clothes they wear to assure that they appear a bit older and fit all of the characteristics needed to look posh and middle-classed. 

The characters do not act posh, but they have polite manners and personalities.

I think the audience would be interested in my programme because it is humorous and appealing to audiences of all ages. It is very entertaining and wouldn't leave the audience feeling unsatisfied, but I think it would leave them wanting a sequel to find out what happens next. I am sure I want to end it with some sort of cliff hanger so that the audience is furthermore eager to want to know more about the programme and want a fairytale ending, even if that is unrealistic.

My programme is going to be broadcasted on Netflix as it is a platform which includes audiences of all ages worldwide. Netflix is very famous and has very high ratings from all audiences which gives my programme a bigger chance of success and gaining wider audiences. 

I have chosen Tiger Aspect Productions, a British television and film production company, as it is particularly noted for its situation comedy which my programme fits in perfectly with as a comedy drama. The production was founded in 1988 by Peter Benett-Jones and has included popular hits such as Mr. Bean which was a worldwide success. 

Front Cover

My front cover for the DVD/blue-ray is going to be of my characters sitting on a bench in couples with their backs showing. One man and one woman from each couple and grasping each other's hands secretly behind the bench, which states that they are cheating or something is going on. 

The title of the programme is going to the in bold at the centre of the screen so it is clear and evident to the viewers, possibly in red or green to symbolise love and envy or jealousy.

In the bottom of the cover in the centre will be the production company's name with 5 stars just below it from a famous newspaper to make sure I can draw in as many target audiences as I can with a positive review, needless to put others as that is enough. 

The release date is going to be in the centre of the page at the very top, significantly smaller than the title but in an appealing font which will fit in well with the cover.