ANALYSIS: Attitude website

ANALYSIS : Attitude website

Homepage  Attitude website
Powerpoint     Essential analysis and summary
Explain the following about Attitude analysing the technical codes and elements of the website to  help you.  

• Identify Target Audience :  Sexuality, gender, age, ethnicity, nationality , class ?
• Look at the range of content, technical codes such as colour, font and images, possibilities of audience feedback, representations, links to any social or traditional media etc.
• presentation :   How is masculinity and sexuality represented in the website  ? Are certain stereotypes or elements  foregrounded or given higher priority and focused upon more than others for the benefit of the target audience ? If so, why ?
• How closely linked is the website to the Attitude magazine in terms of ownership, content and style ?

You can look at some of the following elements to help you

1. Masthead
2. Website layout and design
3. Image/text ratio
4. Colour palette
5. Website features
6. Mode of address ( formal/informal )
7. Content and ideology of articles and pages

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The target audience of the Attitude website is gay men, particularly in their 30's or older. It wouldn't necessarily appeal to a young gay audience as the themes are much more mature and more formal than a typical website for teenagers. There is a fair mix of ethnicities on the website, however a lot of the men that appear in the topless shots are white males.  The content is mainly targeted at a wealthier  working class or upper class audience. We can see that lower class audiences wouldn't be targeted as theatre plays are advertised on the website, and it is well known that wealthier and older audiences tend to go to them.
It is a stereotype that gay males like theatre so Attitude didn't miss the chance to include it and ensure it can reach maximum interest.
The website includes a "boys" section which is much less formal than the other sections of the website. The fact that they decided to name it "boys" instead of lads, men or males shows that it is trying to create another stereotype.
The title of the website is written in very bold and plain font. There is a wide range of black and white and not much colour in the layout, adding to the fact that it is for an older audience as younger audiences would prefer a pop of colour to give it more life.

The content includes pin-up males that may not actually be gay, like Shawn Mendes or David Beckham. This is an effective way of Attitude to get a wider audience. The males may not be gay but however they are attractive and would grasp the attention of multiple gay males. The website adds links to nude shoots to insure more people would be interested, sometimes even grasping the attention of females. The website finds a good link in simliarity between the LGBT community and straight members of the public who would be interested in the same topics, for example the Shawn Mendes article.



There is a lot of articles about news on attacks or abuse on gay people carried out by straight people to raise attention that still many members in society do not accept gay people. There are also articles about shows and pride events with drag queens or famous people so more people can join or get involved.
In very small font there are links to the Facebook, Twitter and Instagram of the Attitude website so that more information can be found on other social media platforms.
The website doesn't necessarily focus on just gay people it tries to receive liberal society views and doesn't separate the genders or sexualities. It does this well by adding straight celebrities and females who have a positive attitude towards LGBT.

On the other hand, the website includes sections where the public are asked on their views about LGBT to allow other people to feel involved in the website and have a say, even if they may not agree or share the same views as the target audience of the website. Many of the people that appear in this section are of different ethnicities but mainly older.
 There is a "style" section where the hottest clothes are advertised which adds to the stereotype that gay males like fashion more than straight men as it wouldn't normally be advertised in a straight men's magazine as they would focus more on cars or women.