Maluma music video: artist profile

MUSIC VIDEO: ARTIST PROFILE

Maluma above uses a lot of girls in his music videos to give the impression he can get anyone he wants, and to show to younger fangirls that he is good looking and rich. 

Most of his songs are similar and about love, but they each have little scenes in them to show what sort of person he is. This video in particular shows he is quite careless when it comes to love as he has a lot of women to turn to, making his ego seem quite big as he would want to portray himself in that way to his audience. It also shows he doesn't set a very good example to his viewers, especially as they are younger. 

There are a lot of close up shots of Maluma indicating he is important and that it is his music video and the focus should be on him. The camera also zooms a lot into his face so we can see his features clearly, also his jewellery showing his wealth. 

In a lot of scenes he isn't wearing clothes which shows he is trying to be a masculine sexy icon to his girl viewers, to make them obsess over him more. This also permits him to show off his muscles and tattoos, which in today's society is looked upon as very attractive. 

There is a lot of movement and bright colours in these in his shots to show he is confident and outgoing, while he dances with everyone watching him.
The women in the video all seem to be dressed in revealing laced outfits which states their identities aren't as important as what they are in the video to symbolise. They are more of an icon to represent Maluma having power over all of these women.