The print advert uses subtle colours to match the perfume colour, giving a sense of warmth, and possibly a fruity scent. This could indicate the fragrance of the perfume is soft and not harsh or too strong.
The advert doesn't use many fonts to describe the product, so I think it should use more to persuade the audience to buy it, as the lack of information could make it seem a bit bland. The font is a bit messy and unclear which makes it look handwritten quite quickly, this gives it a more original, personal look. The person who created the advert seems to give a sense of secrecy as they don't want to let out too much information about the perfume. The font doesn't dominate the page as most adverts would normally do.
The celebrity is holding the perfume close to her as if it is a baby or something precious to her which could show she is quite fond of it. She also has it against her lip which looks quite sexual as if she's kissing it, which could show she is attracted to it. This adds to the purpose of perfumes which is to attract the opposite sex, as they can't physically show on an advert what a perfume smells like as they cannot be smelt through the TV.
The background is blurred but shows faintly some white flowers which could describe the flowery scent of the perfume. On the right we can see dark shadows which give an even stronger sense of mystery and danger.
The celebrity is wearing a nice cream coloured coat which looks quite expensive, indicting she is probably rich.
Her makeup looks quite subtle like the colours she wears, but it glows.
We can see that she isn't wearing a wedding ring so she could possibly be looking for someone and the perfume is going to help to attract them. Her eyes are looking directly at the camera in a seductive way.
No comments:
Post a Comment