Analysing Newspapers

1. Analyse the following cover in terms of how the technical codes ( main image, headline, pull quote etc.) persuade the audience to buy the newspaper and how the audience is being persuaded to respond to the main news story.

2. Analyse which factors that make up the news agenda  ( threshold,unexpectedness, elite nations etc.) are being considered in the choice of cover story.

3. Tabloid or broadsheet ? What is a tabloid ?

4. Ownership :  Who owns the Mirror?

5. What is the Mirror's political bias ? Left or right wing ? What does that mean ?


6. Research and find out which organisation is responsible for regulation of the content of British newspapers , and how you make a complaint about  accuracy or offensive  content in a newspaper.

The Daily Mirror is a a British national daily tabloid newspaper founded in 1903 by Alfred Harmsworth (later Lord Northcliffe). It was initially a newspaper for women, run by women. Alfred said, "I intend it to be really a mirror of feminine life as well on its grave as on its lighter sides ... to be entertaining without being frivolous, and serious without being dull". 
The Daily Mirror cost one penny (equivalent to 41p in 2016).
On Sunday The Daily Mirror is called the Sunday Mirror.
A tabloid newspaper like the above, is a newspaper which has pages half the size of the average broadsheet. It is typically popular in style and has many sensational stories including a lot of pictures aimed at working class or the average middle-aged/young people.

A broadsheet on the other hand is a newspaper which has much larger pages which tend to have much more serious and detailed content, for more educated or upper class people. They tend to focus on the matters which include the older audience, for example something that happens in Britain which is closer and more 'important' than something more serious which happened in Asia.

The Daily Mirror is currently owned by parent company Reach plc. The masthead name has changed since 2002. It used to simply be 'The Mirror' from 1985 to 1987, and from 1997 to 2002 and now it is The Daily Mirror.

The Daily Mirror is seen as Britain's most left-wing newspaper straight after The Guardian. Left-wing means the radical, reforming or socialist section of a political party or system.
Left-wingers support social equality and egalitarianism (a school of thought that prioritises equality for all people). It often opposes to social hierarchy. Social hierarchy is when a group of people is divided into groups based on their occupation and income, wealth and social status, or derived power (social and political). 
The term left-wing has been applied to a broad range of moments including: civil rights movements, feminist movements, anti-war movements and environmental movements, as well as a wide range of parties. 


Media regulation is the control or guidance of mass media by governments and other bodies. This regulation by law, rules or procedures, can have various goals, for example intervention to protect a "public interest". They also encourage competition and an effective media market, or establish common technical standards.
The principal targets of media regulation are radio, television and the press. They may also include film, recorded music, cable, satellite, storage and distribution technology (discs, tapes etc.), the internet and mobile phones, etc.

The Press Complaints Commission (PCC) was a voluntary regulatory body for British printed newspapers and magazines, consisting of representatives of the major publishers. The PCC closed on Monday 8 September 2014, and was replaced by the Independent Press Standards Organisation (IPSO), chaired by Sir Alan Moses. 


Anyone can make a complaint about a newspaper for example if someone has been affected by a journalist’s behaviour. You can ask someone to complain on your behalf, but they will need your permission for them to do so.
Any member of the public or any organisation can make a complaint if they are looking to correct a significant inaccuracy. However, before they can take your complaint forward, they must consider whether the investigation might affect someone else, or if they would need to involve other people to carry out an investigation properly. If so, they will write to you to let you know that they can’t take your complaint forward, and explain why.

Maluma music video: artist profile

MUSIC VIDEO: ARTIST PROFILE

Maluma above uses a lot of girls in his music videos to give the impression he can get anyone he wants, and to show to younger fangirls that he is good looking and rich. 

Most of his songs are similar and about love, but they each have little scenes in them to show what sort of person he is. This video in particular shows he is quite careless when it comes to love as he has a lot of women to turn to, making his ego seem quite big as he would want to portray himself in that way to his audience. It also shows he doesn't set a very good example to his viewers, especially as they are younger. 

There are a lot of close up shots of Maluma indicating he is important and that it is his music video and the focus should be on him. The camera also zooms a lot into his face so we can see his features clearly, also his jewellery showing his wealth. 

In a lot of scenes he isn't wearing clothes which shows he is trying to be a masculine sexy icon to his girl viewers, to make them obsess over him more. This also permits him to show off his muscles and tattoos, which in today's society is looked upon as very attractive. 

There is a lot of movement and bright colours in these in his shots to show he is confident and outgoing, while he dances with everyone watching him.
The women in the video all seem to be dressed in revealing laced outfits which states their identities aren't as important as what they are in the video to symbolise. They are more of an icon to represent Maluma having power over all of these women.

Advert review

The print advert uses subtle colours to match the perfume colour, giving a sense of warmth, and possibly a fruity scent. This could indicate the fragrance of the perfume is soft and not harsh or too strong. 

The advert doesn't use many fonts to describe the product, so I think it should use more to persuade the audience to buy it, as the lack of information could make it seem a bit bland. The font is a bit messy and unclear which makes it look handwritten quite quickly, this gives it a more original, personal look. The person who created the advert seems to give a sense of secrecy as they don't want to let out too much information about the perfume. The font doesn't dominate the page as most adverts would normally do. 

The celebrity is holding the perfume close to her as if it is a baby or something precious to her which could show she is quite fond of it. She also has it against her lip which looks quite sexual as if she's kissing it, which could show she is attracted to it. This adds to the purpose of perfumes which is to attract the opposite sex, as they can't physically show on an advert what a perfume smells like as they cannot be smelt through the TV. 

The background is blurred but shows faintly some white flowers which could describe the flowery scent of the perfume. On the right we can see dark shadows which give an even stronger sense of mystery and danger. 

The celebrity is wearing a nice cream coloured coat which looks quite expensive, indicting she is probably rich. 

Her makeup looks quite subtle like the colours she wears, but it glows. 

We can see that she isn't wearing a wedding ring so she could possibly be looking for someone and the perfume is going to help to attract them. Her eyes are looking directly at the camera in a seductive way.